

To win the ratings war, they must end the Cold War
An archive-based feature documentary viewing the dramatic climax of the Cold War through the lens of the ABC network, as it narrowly succeeds in producing the most watched, most controversial made-for-TV movie, THE DAY AFTER (1983). With irreverent humor and sobering apocalyptic vision, this film reveals how a commercial broadcaster seized a moment of unprecedented television viewership, made an emotional connection with an audience of over 100 million and forced an urgent conversation with the US President on how to collectively confront and resolve the most pressing issue of the time - nuclear proliferation.
Self
The film's tagline is: "To win the ratings war, they must end the Cold War"
The runtime is 91 minutes (1h 31m).
It was a co-production between: Australia, United States of America.
The film was directed by Jeff Daniels.
Cinematography was handled by Nick Higgins.
This title is listed on IMDb as tt7131470.

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Good
2 votes
Television Event
Released
English
Australia, United States of America

