John Chard
May 17, 2015
They came, they saw, they briefly conquered the 80s. A trio of misfit parapsychologists set up business as Ghostbusters. Ideal really because although slow at first, their business starts to boom as New York comes under threat from a supernatural force. Dan Aykroyd had this idea about space Ghostbusters in the future and the plan was to have himself and fellow Blues Brother, John Belushi, star in it. Pitching it to producer and director Ivan Reitman saw the basic concept retained but eventually it became what we now know as Ghostbusters. Co-written with Harold Ramis (also a co-star), Aykroyd's genesis turned not only into a "monster" smash hit at the box office, but also into a pop-cultural "phenomenon". In fact it actually is nice to re-visit the film these days without the public euphoria that swamped the movie for what seemed like a decade. T-shirts with the Ghostbusters logo on were everywhere, a telephone number if you rang it would have the Busters on answer phone, whilst the title song from Ray Parker Jr could be heard on the hour every hour on the radio. Even the catch phrase of "who ya gonna call?" was being used by the young, the old and the restless. Marketing gen
