John Chard
Apr 25, 2020
It's cinema Jim, but not as we know it. So here it is then, what has been in gestation in James Cameron's mind for over 12 years finally hit the silver screen towards the back end of 2009. Made for gazillions amount of cash, Avatar went on to make a billion trillion in Worldwide receipts-and this before the rush rush release of DVD/BLU RAY sales are factored into the equation. The film, and all its technical wizardry, is quite simply a gargantuan piece of cinematic history. Released in 2d and 3d, and probably some other format that I'm forgetting, every advanced tool of the trade has been utilised by Cameron and his team to create what is now the ultimate popcorn blockbuster. Shame then, that away from the visual extravaganza the film is as shallow as this review will ultimately end up being. No doubt about it, this is a joy for the eyes and ears, the minuscule details are wonderful and the colour positively pings from every frame. But in the eagerness to create such splendour they forgot to put any substance into the writing. This is plot simplicity. And even its messages, as Cameron smugly preaches his sermon from the pulpit, now seem old hat. Do we really need another boi
